Freekicks Foundation Mascot Feedback

Our mascot experiences which have been funded by Freekicks Foundation again this season, provide unforgettable experiences for young people.

It’s always great to receive feedback like below and makes all the hard work worthwhile.

Dear Altrincham Football Club,

 I just wanted to say a huge thank you for giving James the amazing opportunity to be the mascot for the Altrincham v Tamworth game. It was his very first football match — and what a way to experience it! It truly was one of the best days of his life.

 From the moment we arrived, James was made to feel special, important, and part of the team. He threw himself into the experience with so much excitement, passionately shouting for Altrincham all the way through the match. He hasn’t stopped talking about it since, proudly sharing the day with friends, family, and everyone at school.

 A very special thank you to Sophie, Alex, and Simon for their warmth, kindness, and attention — you made him feel so welcome and included, and that meant the world to both of us.

 We’re now very much looking forward to supporting Altrincham next season — you’ve definitely got a new little fan for life!

Altrincham FC v Tamworth FC Monday 5th May 2025

Match Day Party

Our Matchday Party today is for Rex, who is celebrating his 8th Birthday with us.

Happy 8th Birthday Rex! Have an amazing time celebrating with your friends, enjoy the match!

Matchday Charity

Our matchday charity today is Coffee 4 Craig.

"Hope Starts Here: One Person, One Meal, Endless Possibilities"

 Our comprehensive services include nutritious food, respite, vital support, referrals, showers, and a safe, welcoming space where individuals can access the care they need.

 We open our doors when the daytime services close, this creates an opportunity for those who sleep in the day time, when it is safer, those who are new to the streets or just in need of an evening meal. Weekends and evenings have different challenges for people on the streets and we are there to support our guests with dignity, humanity and give some respite.

 Join us as we make a tangible difference in the lives of those experiencing street homelessness, offering hope and a pathway to a better future.

Freekicks Foundation Mascots

Our Freekicks Foundation mascots for todays final game of the season are

Marco, Caleb, Lewis & James who all participate in our Alty Ability Programmes.

They have been chosen for the dedication, determination and excellent attitudes in sessions with our Alty Ability Coaching Team.

We would like to thank Freekicks Foundation for there support this season and for enabling us to provide unforgettable memories for local children.

TWO LOCAL PRIMARY SCHOOLS CROWNED CHAMPIONS

Whilst representing Altrincham FC; Willows Primary girls are North-West Champions whilst Stamford Park boys are Champions of the North! Both teams will go on to proudly represent Altrincham FC at the National Finals in June.

The journey for both teams started at the Altrincham FC Community Sports annual winter under 11’s boys/mixed and girls’ tournaments in October. The tournaments are open to teams from all local primary schools that we currently work in delivering PE, PHSE, social action projects, lunch, after school clubs and more. Both teams were victorious at our tournaments with Heyes Lane Primary girls coming runners up.

The teams then went on to represent Altrincham FC at regional tournaments. Willows girls travelled to the Premier League Primary Stars North West tournament hosted by Liverpool FC Foundation where they lifted the trophy at Liverpool’s Academy by defeating everyone they played against including Crewe in the semi-finals after losing to them 1-0 in the group stage. Finally, after drawing in the group stages, they beat Liverpool 4-0 in the final to book their place in the National Finals.

Each year the National final is hosted by a Premier League club, this year Willows will attempt to lift the trophy and become Champions of England at Molieneux, home of Wolverhampton Wanderers. The girls will receive the full Premier League treatment for the day.

 Stamford Park boys & Heyes Lane girls went onto The National League Trust North-West Regionals hosted by Marine FC in the Community at Crosby in Liverpool. Both teams making the North finals as runners up on the day; the boys beating Chorley 4-0 in the semis & then narrowly losing out 1-0 to Chester in the final and the girls losing to defending champions AFC Fylde in the final.

Both teams then made the journey to the National League Trust North Finals, hosted by York City FC. The winners of the tournament would go onto play the South Final winners at Wembley Stadium! Heyes Lane girls put up a battling performance against an AFC Fylde team, who were now undefeated in eight National League Trust tournaments, unfortunately they bowed out at the semi-final stage.

 Stamford Park boys went on to be crowed North Champions after beating the Chester team they previously played at Marine 3-0 on their way to the semi-final where they pulled off a 2-1 win vs Darlington sending them to the final. Stamford Park lifted the North trophy and secured their place in the final at Wembley after defeating Scunthorpe 1-0.

Everyone at Altrincham FC Community Sports & Altrincham FC wishes both teams the best of luck!

 “We are so proud of the children from Stamford Park Primary School & Willows Primary School. They represented Altrincham FC & Altrincham FC Community Sports in the most fantastic way, showing unbelievable skill and determination to reach the National Finals of their respective competitions. We are planning some very special activities to recognise both teams achievements that will also help them prepare for their National Finals. Come on Alty!!!” – Simon Dow, Altrincham FC Head of Community

 "Seeing our football team win isn't just about the score; it's about the heart, discipline and teamwork these pupils have shown! The whole school community will be supporting them at Wembley and we're all incredibly excited!" – Sarah Price, Headteacher at Stamford Park Primary School.

Bring a Pound to the Ground

Bring a Pound to the Ground

We’re calling on all Alty fans for their support on Friday 18th April as we raise funds to support Children, Young People & Adults across Altrincham & South Trafford. We are asking fans to support our charity by bringing £1 to the game to help raise vital funds to support our many programmes that support the Health & Wellbeing of residents in Altrincham & South Trafford.

 By coming together as a club and fans we can make a tangible difference in the lives of our community. Your £1 donation goes towards keeping our programmes such as Sporting Memories, Senior Exercise & Youth Engagement Sessions running so we can provide emotional, health, and wellbeing support to children, young people & adults.

 Last Year Altrincham FC supported over 1250 participants across 73 hours of delivery through our Community Programmes.

 At Altrincham FC Community Sports we’ve seen firsthand the incredible impact our programmes have on the lives of our participants. Every £1 donated will go towards supporting the impact we have and having a positive impact on Our Community.

 We would like to thank everyone for supporting our Pound to the Ground campaign this weekend. Your donations enable us to continue making a difference in the lives of those who need it most.

 Should you wish to make a donation on the day you can do so by either dropping £1 in our donation buckets scanning our QR codes located around the stadium or donating via our just giving page.

Joseph Adams - Premier League Community Captain

Joseph Adams named as Community Captain for Premier League More Than A Game initiative

Altrincham FC has named Joseph Adams as their Premier League Community Captain in recognition of their commitment and contribution to the game and society.

 Over the past two weeks, the Premier League and clubs have celebrated ‘More Than A Game’ and highlighting the positive impact of Premier League investment into communities and clubs at every level of football.  

The Premier League is investing £1.6 billion into wider football and communities between 2022 and 2025 to support football at every level of the game across England and Wales. This world-leading funding into clubs, communities and facilities positively impacts and inspires millions of people. 

 As part of ‘More Than A Game’, the League will be celebrating more than 100 Community Captains – individuals nominated by Premier League, EFL and National League clubs for their contribution to their local community via programmes funded by the Premier League.  

 Joseph Adams has been chosen as Altrincham FC’s 2025 Community Captain for his incredible commitment to their community and for raising over £400K for our disability sport programme.

Simon Dow of Altrincham FC Community Sports said: “The commitment and efforts of Joseph have been outstanding as part of our Disability Program and Premier League Primary Stars and the award is testament to all their hard work and dedication to helping improve our local community

 Premier League Director of Community Nick Perchard said: “It is so important that we continue to recognise and collectively highlight the positive impact that work within local communities has, championing those at the heart of Premier League-funded initiatives. Success on the pitch enables the Premier League to share unparallelled investment into communities and football at all levels across England and Wales.”

Saturday 22nd March Altrincham FC V Barnet

Match Day Party

Mia is a football mad little lady that plays for both Altrincham FC U9’s and Aston on Mersey U10.

But her biggest dream is to be a lioness one day.

Matchday Charity

 Today’s match day sees a continuation of the Altrincham Community Sports Teams’ Men’s cancer awareness campaign. Today is designated to raising awareness around Prostate Cancer & we are combining this with the focus we as a club traditionally afford to this important subject on Non-League day. Once again we hope to provide educative material & support meaningful conversations. We will have a presence in the community Sports Hall before the game and you will see social media platforms sharing useful resources & information.

Finding symptoms early will increase your chances of survival. You can check your risk online in 30 seconds and learn about a free blood test you can get from your GP:

Prostate Cancer is the biggest cancer in men with 55,000+ diagnosed each year. Regrettably because we have no screening programme in the UK 20% of those men are diagnosed terminal when it’s too late to cured like myself and Sir Chris Hoy were. That’s over 10,000 men every year and we also lose 12,000 men each year to this awful disease. 1 in 8 men will be diagnosed in their lifetime and the risk is greater if there’s a family history or the man is black.

Player Escorts

A very warm welcome to our official Player Escorts today who are Timperley JFC U10’s.

Saturday 15th March Altrincham FC v Aldershot Town

Match Day Birthday Party

A big birthday shoutout to Ollie and Rico, who are both celebrating their 9th birthday today!

Football-mad and full of energy, the pair may be best mates off the pitch, but there’s a friendly rivalry when it comes to their favorite teams—Ollie’s a proud Man United fan, while Rico’s a devoted Man City supporter.

The boys also play for Altrincham FC. Ollie plays Tornadoes U9s, while Rico plays for Thunder U9s, and they always give it their all in every match.

Have a fantastic day and a brilliant match - enjoy the celebrations!

Match Day Charity

Greater Manchester Blood Bikes is the only blood bikes charity operating in Greater Manchester that transports Blood, Plasma, Platelets, Samples, Vaccines, Donor Breast Milk (DBM) & any other urgently required medical items to hospitals and healthcare sites- at night, daytime weekends  and bank holidays.

This service is provided completely free of charge by our amazing volunteers who all offer their time for no pay or reward, allowing the NHS to divert funds where they are needed most. We work alongside a network of other blood bike charities covering a large proportion of the country.

All working from home, with no expensive office or unit to pay for, the donations we receive directly fund the operation of the service we provide.

Freekicks Foundation Mascot

Our FREEKICKS FOUNDATION mascot for today is Alistair.

Alistair is football mad! He lives and breathes football. He is a huge Alty fan and is a season ticket holder and regular face at Moss Lane and plays for Altrincham Juniors Under 9's Lightening Team, as well as after school club with Altrincham FC Coaches and any other opportunity that he can kick a ball! He loves football and thinks it is the best sport ever! His favourite player is Regan Linney

 He is delighted to be a mascot! Thanks for the opportunity.

2025 Sponsored Walk

It’s that time of the year again, when the staff, Participants and partners set off on the annual sponsored walk to raise much needed funds to support the running costs of our many programmes that support the physical & mental wellbeing of our community.

On Friday 18th April, the walking team, will set off from Rochdale’s Crown Oil Stadium and walk the 20 miles back to the J. Davidson stadium in time for the Altrincham FC v Rochdale 3pm kick off.

Head of Community Simon Dow was keen to highlight the importance of the sponsored walk

“The sponsored walk has become an extremely important part of our fundraising campaign each year and provides the charity with funding that we can utilise to cover the costs that aren’t covered by our grant funding. With costs for utilities, equipment and salary continually increasing, it is becoming harder every year to find the funds to cover the general costs without impacting our user groups.

All donations will be gratefully received and will support the amazing work we continually deliver to support Altrincham & South Trafford residents.”

To make a donation please use the button below:

Assura plc Health & Wellbeing Programme Funding Support

 We are delighted to announce an exciting partnership with Assura plc that will enable Altrincham FC Community Sports to enhance our already thriving health & wellbeing programme.

 The financial support from Assura, a leading healthcare property investor and developer, will enable us to take our Senior Exercise classes out into areas such as Oldfield Brow, Broadheath & Wythenshawe, enabling us to impact the physical & mental wellbeing of the local residents.

 Senior Exercise supports participants aged 50 and over with their balance, coordination and strength through specific and focused exercises, as well as providing a vital social element after each session by having a well earned brew and maybe a biscuit!!

 Karen Nolan, Head of Social Impact at Assura, highlighted the reasons behind their support

"Since moving to Altrincham in 2023, we have been so impressed by the role the club plays in community wellbeing and we are really pleased that our funding will help them support even more people stay healthier for longer."

 Community Manager Simon Dow was delighted with the support

“I can’t thank Karen and everyone at Assura enough for their support with our Health & Wellbeing programme that will have such a positive impact on the residents of Altrincham, Oldfield Brow & Wythenshawe. The programme aims to support both the physical and mental wellbeing of our participants through our targeted and dedicated approach that ensures everyone’s needs are met in a positive and friendly environment.

We look forward to reporting on the positive impact this new programme will have, all due to the support from Assura”

About Assura plc

Assura plc is the UK's leading diversified healthcare real estate investment trust (REIT). As a property investor and developer, Assura enables better health outcomes through its portfolio of more than 600 healthcare buildings, from which over six million patients are served.

 As the first FTSE 250 certified B Corp, Assura is committed to keeping ESG at the heart of its strategy, creating Healthy Environments (E) and Healthy Communities (S) and maintaining a Healthy Business (G).

 Further information is available at www.assuraplc.com or please contact annie.mcintyre@assura.co.uk

Altrincham FC v Sutton United Saturday 14th December 2024

Match Day birthday party

Effia is celebrating her 10th birthday, and what better way to mark the occasion than cheering on her beloved Altrincham FC! A dedicated fan, Effia rarely misses a game, whether home or away, attending with her mum, dad, little brother, Grandad, Uncle John, Uncle George, and many others.

Her passion for Altrincham started early—her first match was at just 3 months old, where she watched a 2-2 draw against Forest Green. Effia now channels her love for football on the pitch as a player for Broadheath Central Under 11 Lionesses, excelling as an attacking winger. Many of her teammates are here today, joining in the celebrations!

Her favourite Altrincham player is Justin Amaluzor, and she dreams of playing like him and Reddin one day. Happy Birthday, Effia—have a fantastic day!

Freekicks foundation Mascot

Our Freekicks Foundation Mascot today is Bethan.

Bethan attends Cloverlea Primary school and has been a regular at the girls’ football after school club for a number of years, her enthusiasm for the game shining through even on the coldest and wettest evenings! She loves AFC holiday clubs and summer camps, enjoying making new friends through football. Recently, Bethan has joined AFC U10s for training and is enjoying the chance to play organised, competitive matches. A big shout out to Ryan and the Wildcats girls for making her feel so welcome!

Saturday 16th November Altrincham FC V Southend United

Match Day PArty

Paolo is celebrating his 9th birthday. He plays as a goalkeeper for Altrincham Juniors Under 9's Tornadoes and loves watching Altrincham FC play. When he's not playing or watching football, he loves gaming, playing drums and hanging out with his friends.

MatchDAY charity

We would like to tank Trafford Veterans for their support in providing Standard bearers, corps of drums and a bugler to ensure we remember the fallen for our Designated Remembrance Day Fixture.

Trafford Veterans was set up in 2015 to provide peer support and outreach in the Borough of Trafford, Greater Manchester. We run a number of activities and encourage people to share their hobbies and skills to form new projects and groups.

 Working in partnership with Sale United FC, we are establishing a hub in Trafford that will be used as a place of support for the veterans and emergency service community. It is close to good transport links, so that people can easily drop in for advice, activities or just for some company, have a chat and a cup of tea and be with like-minded people

 Contact Us

Call: Claire Wright on 07947865500

Email: info@traffordveterans.org

Flag wavers

Our flag wavers today come from Timperley U10 Hawks. Thankyou for supporting us today and we hope you have a great time.

Exciting New Initiative For Matchdays for Visually Impaired & Neurodiverse Supporters

Altrincham FC Community Sports are continuing their commitment to ensure football is inclusive for all with the launch of additional accessibility provisions on match days. The launch of both commentary and sensory bags is the latest provision that we are able to provide using the funding from Joseph’s Challenge - No Limits.

The real time audio commentary is available at all home games, which will further enhance the match day experience of blind and partially sighted supporters. The coverage is provided by Radio Robins and can be accessed around the whole ground via the specialized headsets.  

The sensory bags and items free of charge for neurodiverse supporters. The aim is to improve the matchday experience for supporters with neurodivergence and to ensure that football is inclusive for all. Sensory items can help neurodivergence supporters to self-regulate and focus. 

The packs include an Altrincham FC branded drawstring bag, earplugs, a teddy bear, fidget trax, crayons, and an activity pack. Additionally, there will be individual items available for older supporters. These are: Earplugs, Altrincham FC Stress Ball, Altrincham FC sunglasses. 

Both of these items  will be available to reserve prior to match-day by emailing: alex.heywood@altrinchamfootballclub.co.uk 

 Alty Ability Officer Alex Heywood is delighted to launch this new initiative:

“The launch of both the headsets and sensory items is an exciting time for both the football club and Altrincham FC Community sports. It will positively change the experience for many supporters on matchday and will enhance the value that the club is inclusive for all. “

First Lego League

As part of our exciting new inclusion programme, we are delighted to launch our First Lego League Explore.

FIRST LEGO League Explore is a non-competitive robotics program designed for children ages six to nine. It is one of the programs established by FIRST. FIRST LEGO League Explore follows the same theme given to the FIRST LEGO League Challenge.

The class is free to attend, for further details please email our Alty Ability Manager Alex on alex.heywood@altrinchamfootballclub.co.uk or to book a place please click on the link below.

https://afc-csc.hivelink.co.uk/306/

Saturday 19th October 2024 Altrincham FC V Gateshead

Match Day Party

A very warm welcome to our Matchday Birthday Party Boy today who is Tom.

Tom is really excited to be able to celebrate turning 10 today with his friends/team mates! Tom loves everything related to football and is a big Altrincham and Manchester United fan. He’s currently recovering from an injury and working hard to get back to football next season. He’s keeping everything crossed for a Altrincham win today! 

 Free Kicks Foundation Mascot

Our Free Kicks Foundation Mascot today is Esme.

Esme is a keen footballer playing for Park Road school in the higher age group.  She also enjoys dance and gymnastics classes.  Always smiling and happy to help at school best big sister to Ella-mai

Match Day Collection

We are raising funds to support the Altrincham FC Women’s team for the 2024/2025 season.

This season, we made the decision to not charge playing fees for the players to ensure the club mirrored the playing offer at clubs playing at the same level.

Any support today will go towards the costs of hiring facilities for training and playing aswell as ensuring the players have the equipment necessary for the season.

In 2021 Altrincham FC Ladies changed their name to Altrincham FC Women supported by Altrincham FC Community Sports. The women’s team currently competes in the Cheshire Women’s Premier Division.

Over the next few seasons, the club is aiming for promotion while continuing the development of its Player Pathway to provide young players with an opportunity to progress through the teams and establish themselves in the First Team.

Fixtures are on Sunday afternoons and the team currently train twice a week (Tuesdays and Thursdays). Spectators are welcome to all games.

Matchday Flag Wavers

Our Matchday Flag Wavers for todays game come from UNICORN ATHLETIC CYCLONES U11.

Altrincham & Sale Chamber Of Commerce Not For Profit Organisation of Year

On Friday 11th October, Community Manager Simon Dow along with Trustee Grahame Rowley & Altrincham FC CEO Sam Mackenzie & Co Chairman Bill Waterson attended the annual Business awards for Altrincham & Sale Chamber of Commerce.

It was a wonderful night, highlighting the amazing work the chamber do in supporting the thriving business sector in Altrincham & Sale.

To make the evening even more memorable, we were delighted to win the award for Not for Profit Organisation of the year, the first time the charity has received this fantastic award.

Community Manager Simon Dow was absolutely delighted to receive the award, commenting “We are so proud of the work we do in supporting Children, young people & adults in Altrincham & South Trafford, and to receive this recognition from the very people we support is amazing. With the 10th Anniversary approaching of the opening of the Community Sports Hall and the integral part it has played in how much the Community Sports Charity has grown.”

To make the evening even more special, Altrincham FC were Highly Commended in the Member of the year award, which highlights the importance both Altrincham FC & Altrincham FC Community Sports to Altrincham.

Altrincham FC v Boston United Saturday 21st September 2024

Match Day Parties

Thomas is 8 years old, he loves football & supports Manchester United & Altrincham FC! Thomas has recently started playing football for Brooklands Dragons every Sunday morning!

He is also a keen singer and dancer which he does every Saturday at Stagecoach Performing Arts!

 Abel Darroch Aged 8 Loves football, kickboxing (currently working towards his brown belt), playing Fortnite with his mates (most of which will be attending the party). Abel is also about to embark in the world of stock car racing, hoping to compete in racing meets around the country.

Abel supports Manchester United and Altrincham FC.  Abel is a fantastic kid and an amazing big brother to his younger sister (Delilah). Abel makes us so very proud every day.

Freekicks Foundation Mascot

We are delighted to introduce our Free Kicks Foundation mascot for todays game.

My name is Bobby Mawson-Eccles and I am 11 years old.

I am really excited to be a mascot today for Altrincham FC.

I love football and I currently play for Sandbach Utd under 12s.  I have been to watch a few games here at Altrincham along with my dad and Grandad.

My Grandad Mike Eccles used to play for Altrincham FC back in 1960’s so it will be a privilege to walk out on the pitch he played on all those years ago.

Hope you all enjoy the game today.

Thank you

Bobby

Flag Wavers

We are delighted to welcome Timperley U7’s to today’s game, who will be our flag wavers.

Thank you for attending today and supporting Alty!

Altrincham FC v Ebbsfleet United - Saturday 7th September

Match Day Birthday Party

Joshua is celebrating his 6th birthday.

He supports Manchester United and Altrincham. His favourite players are Alex Newby, Ethan Ross and Justin Amaluzor (who he calls Am-a-winner!)

Austin is celebrating his 7th birthday.

He supports Manchester United, and his favourite football player is Ronaldo.

They both attend Forest Prep School in Timperley and are very excited to be having their party today.

Match Match Day Charity

We have two amazing charities with us for today’s game.

Fortalice is a domestic abuse charity, that supports women, men, families, children and young people who have been affected by domestic violence. They operate multiple refuges, offering safety and new beginnings for many.

Be The Change Youth Project provides young people with a safe environment where they can grow, learn, and engage in meaningful activities. They offer a wide range of programmes from sports to arts, and crucial life guidance through their knife crime prevention and mentoring efforts.

Altrincham FC v Woking - Saturday 10th September

Official Mascot

Noah Russell is a Football obsessed 11 year old, and has been coming to Altrincham games for 2 years and his favourite player is Regan Linney.

As well as playing football, Noah enjoys playing golf with his Dad and older Brother Oliver.

Match Day Charity

Homeless Project Manchester looks after the homeless on our streets and also helps families in temporary accommodation and food banks plus many more.

Please support the wonderful work they do to support the homeless in Manchester.

J. Davidson's To extend and increase AFC Community Sports Sponsorship

Altrincham FC Community Sports are delighted to announce that current sponsors J. Davidson Scrap Metal Processors are not just continuing their support for next season but increasing the support significantly to support existing programmes and some new & exciting programmes detailed below that will have a significant and positive impact on the local community.

 The new areas that the sponsorship will cover are:

• New youth engagement programme to support children & young people in Broomwood with physical activity sessions, Workshops to raise awareness on the danger of alcohol abuse & illegal drug use along with education on the consequences of crime & ASB. This programme will be in partnership with Trafford Council, Trafford Youth Service, Aim 4 Hope, Access Sports & Timperley Boxing Club.

• A new holiday club for children eligible for free school meals that will be ran from Broomwood Primary School. The sessions will provide fun physical activity sessions along with a nutritious lunch and snacks for the children and will run everyday in the February, Whit & October school holidays.

• A new hardship fund to ensure that families who are experiencing financial hardship can still access our Alty Mini Kickers Programmes, Duke of Edinburgh programme & any other community programmes.

J. Davidson’s & Altrincham FC Community Sports are passionate about supporting families during the extremely challenging cost of living crisis and the financial support provided through their sponsorship will directly impact the families most in need.

 Community Manager Simon Dow was delighted with the increased support from J. Davidsons

“The support that J. Davidsons provide for the community charity is amazing and enables us to continue our support for families who are struggling during the cost of living crisis. The relationship we have with Jamie & Harry is a key element to this increased support and their desire to ensure families in Altrincham are supported”

We would like to take this opportunity to thank J. Davidson Scrap Metal Processors for their fantastic support and we look forward to continuing our wonderful partnership.

AFC Community Sports Announce New Trustees

Altrincham FC Community Sports are delighted to confirm the appointment of 3 new trustees to support the fundraising and commercial reach of the charity.

 The current board of trustees identified a need to recruit in these particular areas to support the charity in gaining new funding streams to support their community programmes and increase the commercial reach of the charity in terms of sponsorship.

 After advertising for the roles, we were delighted with the calibre of the applicants and the skillsets they would be able to bring to our board of trustees along with the fresh ideas and approach they would provide to our governance and leadership.

 Shalni Arora, who was awarded an OBE for Social Cohesion and Philanthropy in the recent King’s Birthday honours, has dedicated decades to supporting numerous charitable causes. As a philanthropist and social entrepreneur, she has been actively involved in numerous charitable initiatives that address critical social issues.

Shalni currently sits on several charity boards and will bring an enormous amount of experience and knowledge to support the charity.

 Phil Ascot, who is currently the Head of Fundraising & Marketing for Lancashire Cricket Foundation, brings a wealth of experience in marketing and income generation in the charitable sector. Phil’s current role enables him to provide the charity with invaluable knowledge about both local and national funding that will support  anticipated growth over the coming years'.   

 Ben Greenwood, who is currently Group Sales Manager at The Jockey Club brings excellent sales and business development experience that will support the charity in its aim to grow its commercial footprint.